About

Unlock your inner racer with Nicky Lim.

Nicky Lim is a thought leader, a marketing guy, and business builder with more than 15 years of experience across business development, marketing strategy, and digital transformation. Known in the creative and motorsports space as “Nickyracingwriter,” he combines real-world business acumen with the high-performance principles of racing to help companies across Malaysia and Singapore adapt, transform, and accelerate growth.

Nicky is best known for his ability to translate complex challenges into practical, actionable strategies, guiding brands and organizations through change with calm clarity, creativity, and precision. Drawing from lessons forged in entrepreneurship, motorsports, and lived experience, he consistently delivers results while inspiring others to become more resilient, resourceful, and future-ready leaders.

With a strong foundation in business and marketing fundamentals, Nicky has led organizations toward sustainable growth, operational excellence, and regional competitiveness through integrity, innovation and people centric leadership.

Nicky believes great leadership doesn’t come from perfection, it comes from experience, adaptability, and courage, especially in seasons of transition and pressure.

About Nicky

Writer. Racer. Hustler.

Leadership Book

Level up your leadership skills on the Fastlane

If you grew up in Malaysia, you know life doesn’t always go as planned. Opportunities aren’t always equal. And sometimes, you have to start again from zero.

Leadership From The Fastlane is Nicky Lim’s honest journey through setbacks, restarts, and learning to trust God and himself again. Through powerful lessons inspired by motorsports and Malaysian realities, he shares what it truly takes to rebuild your life, career, and confidence when the world feels like it’s moving faster than you are.

It’s not a book about being perfect. It’s a book about being real about leading yourself first, before leading others.

If you’re a someone who has ever struggled, fallen, or felt left behind, this book will remind you that it’s never too late for comebacks.

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  • “Working with Nicky has been an absolute pleasure. His high-quality work and attention to detail exceeded my expectations, and he delivered a sponsorship deck that was not only professional but also highly impactful.”

    — J Campbell Tupling
    CEO, Caterham Motorsports South East Asia

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  • “Nicky provided exceptional guidance, offering a level of detail, I think this sets him apart from other coaches. He helped me gain a deeper understanding of both myself and my business. After our session, I truly feel that my business and I are now more interconnected, working together as one cohesive unit.”

    — Ivy Lim Li Teng Strategic Engineering Leader, Operations, Finance & Planning Expert

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  • “Nicky has a knack for taking existing marketing efforts and injecting them with fresh energy and perspective. If you're feeling stuck translating your brand story into a compelling marketing strategy, he's an invaluable resource.”

    — Jimmy Ong, CEO of Training Company in Malaysia & Singapore

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  • “A man with true insights to my proposed business plan, Nicky has given me many food for thought to realign my wild-ish ideas. I am very thankful to Nicky and his advice on how to move forward.”

    — Adam Jouhary Zulkifli, Marketing & Communications Specialist

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Get In Touch.

Email: nicky@wearefastlane.co
LinkedIn: Nicky Lim
Instagram: @nickyracingwriter