Road to race track

Nicky Lim is a writer, racing driver and book author with a passion and proven track record of turning obstacles into opportunities. He is also an award winning website designer and author of Leadership From The Fastlane.

Building brands & creating memories

  • Published a book called leadership from the fastlane after bouncing back from a partnership scam.

  • Created a motorsports media company called the motorsports people to promote the sport to the masses.

  • Started a brand and built a supercar rental business, giving ordinary people a chance to drive supercars.

  • Helped managed a struggling go kart businesss that survived the covid pandemic and made it profitable.

  • organized and co-hosted car community and convoy experiences for high net worth circles.

The Stuff You Don’t Read about Every Day

 

The Insights

how racing changed the way I see life, business and leadership.

Coming Soon
 

The Work

Business Builds, projects and companies I’ve built from scratch.

View Portfolio
 

The Racing

Go racing and develop your leadership on the fastlane.

COMING SOON

I write about leadership and racing to make an impact.

People want stories, not theories. Through powerful lessons inspired by motorsports and leadership struggles, this book shares what it truly takes to rebuild your life, career, and confidence when the world feels like it’s moving faster than you are. If you’re a someone who has ever struggled, fallen, or felt left behind, this book will remind you that it’s never too late for comebacks.

ORDER YOUR COPY

  • “Working with Nicky has been an absolute pleasure. His high-quality work and attention to detail exceeded my expectations, and he delivered a sponsorship deck that was not only professional but also highly impactful.”

    — J Campbell Tupling
    CEO, Caterham Motorsports South East Asia

    View Testimonials

  • “Nicky provided exceptional guidance, offering a level of detail, I think this sets him apart from other coaches. He helped me gain a deeper understanding of both myself and my business. After our session, I truly feel that my business and I are now more interconnected, working together as one cohesive unit.”

    — Ivy Lim Li Teng Strategic Engineering Leader, Operations, Finance & Planning Expert

    View Testimonials

  • “Nicky has a knack for taking existing marketing efforts and injecting them with fresh energy and perspective. If you're feeling stuck translating your brand story into a compelling marketing strategy, he's an invaluable resource.”

    — Jimmy Ong, CEO of Training Company in Malaysia & Singapore

    View Testimonials

  • “A man with true insights to my proposed business plan, Nicky has given me many food for thought to realign my wild-ish ideas. I am very thankful to Nicky and his advice on how to move forward.”

    — Adam Jouhary Zulkifli, Marketing & Communications Specialist

    View Testimonials

Get In Touch.

Email: nicky@wearefastlane.co
LinkedIn: Nicky Lim
Instagram: @nickyracingwriter